Product development strategy is the process of bringing a new innovation to consumers from concept to testing through distribution. When existing business revenue platforms have plateaued, it is time ...

Development costs are the costs a business incurs from researching, growing and introducing a new product or service. Development costs are commonly referred to as research and development costs.

Marketing and business development should go hand in hand. Once spelled out, the statement seems deceptively simple – even obvious – but when Kathryn Bistacchi and Kirsty Forman spotted this gap in ...