Seful operatiunilor de marketing interactiv al The Coca-Cola Company le-a raspuns participantilor care se plangeau de „prea mult continut digital” pe agenda The Festival of Media Global, eveniment ...

Grupul Leo Burnett lanseaza Digital Star, companie de marketing interactiv creata in urma asocierii agentiei Emblem, detinuta de Laurentiu Dumitrescu, cu acest grup, potrivit unui comunicat de presa.

In a major boost to early digital media projects, a variety are recognized with the new awards and have been preserved on the Peabodys site. Interactive and immersive storytelling has taken many forms ...