Traditional banks that follow a homogenised, static engagement service strategy are set to face stiff competition from innovative, newly emerged fintechs, neo-banks and tech giants who have enabled ...

Effective segmentation begins with comprehensive data collection. Implement multi-channel tracking mechanisms including website analytics, purchase records, CRM inputs, and email engagement metrics.

The IT landscape is rapidly evolving to meet the demands of our digitally transforming world and a radically changed business environment that calls for always-on performance and agility at scale. As ...