e.l.f. Cosmetics, launches “color e.l.f.nalysis”—a global, immersive digital experience for personalized beauty. With this tool, users can discover makeup shades that harmonize with their unique ...

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), introduces “color e.l.f.nalysis”—a global, immersive digital ...

Inventive partnership transforms the live streaming experience, allowing viewers to purchase e.l.f. products directly through Twitch streams marking an eyes.lips.first. OAKLAND, Calif., October 16, ...

Instead of the Milk Hydro Grip setting spray, use this one from e.l.f., which is $28 cheaper. Spray it beneath or on top of makeup to enjoy a boost of hydration. The result is a dewy, long-lasting ...

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Drugstore makeup brand e.l.f. Cosmetics is known for creating affordable, high-performance products that rival the big beauty names. The new Glow Reviver Melting Lip Balm for $9 is now available on ...