Your email list is potentially the most important asset your business owns. Search engine traffic and social media play a huge role in online marketing, but if I had to choose just one channel? It ...

One of mankind’s most innate attributes, curiosity is as natural to us as breathing. It’s this emotion that has driven every little discovery and every advancement in science, technology, language, ...

Subject lines may seem like such a small part of your email message, but they’re the first impression you have on an email recipient. They are your golden ticket to standing out in someone’s crowded ...

A subject line is one of the main things under an email marketer’s control to influence their customers’ behaviour. Having an ineffective, confusing or overly-clever subject line delivers a poor user ...

Need to write an important email? If you can, avoid composing it on a Monday—but if it can’t wait, make sure to double-check the subject line’s spelling, grammar, and punctuation before hitting the ...

I'm based at UK inbound marketing agency Tomorrow People, working on online PR and blogger outreach for a variety of clients. I'm a keen advocate of content and social media in building quality ...

Email marketing is also driving a cottage industry of consumer class actions over allegedly “misleading” email subject lines.