Keywords are foundational, but entities may be the future. At SMX Next, a panel of SEO experts shows how marketers can optimize their content for entity search. “The problem is never about content; ...

We rarely stop to think about the lightning speed of modern information access. Try picturing a time when answers lived only in libraries – it seems archaic now. Search tools have become so powerful ...

Entity linking gives multi-location brands semantic clarity, improving local rankings, non-branded visibility, and AI search ...

When someone searching enters a query into a search engine, such as “top 10 movies of 2020,” the search engine may return results showing links to several webpages relevant to the search query. It may ...