Identify a clear purpose for the event. First, establish who your audience is and then plan accordingly. Secondly, hold a planning meeting to outline with your team the core objectives and outcomes of ...

Fashion shows can expose a variety of products, whether you're a jewelry designer, clothing designer, clothing retailer or shoe seller. Shows give journalists and bloggers an opportunity to review ...

This excerpt is part of Entrepreneur.com’s Second-Quarter Startup Kit which explores the fundamentals of starting up in a wide range of industries. In Start Your Own Event Planning Business, the staff ...

A nonprofit event requires a thorough promotional plan to help attract both attendees and volunteers. You'll need creativity and an eye for frugal marketing tactics to succeed. As most nonprofit ...

Every morning, I open my news apps to headlines about evolving government policies, new tariffs, shifts in international relations and economic fluctuations—all of which directly impact how businesses ...

An outstanding event, conference or meeting can be a valuable asset to your business — but as anyone who has attempted to execute one knows, it’s not as easy as it looks. We’ve reached out to a panel ...

According to IBIS, a global business intelligence provider, the party and event planning industry has grown by 2.9% over the past five years, reaching revenues of $5 billion in 2019. Lily Ehumadu is ...

When is the best time to have this event? Could it possibly conflict with major university events or holiday weekends? Weekend and after-hours programming may incur fees for cleaning of space ...

Brainstorming creates an environment where involvement, commitment, loyalty, and enthusiasm can flourish. When you work as a team to brainstorm, you are not only coming up with great ideas but ...

It is essential to have a clear vision as to what you want your event to look like. Be able to answer the following questions: How many people will be in attendance? Will there be food? Will you ...

Planning events can be complicated at times. Jackie Mullen has been planning events on the campus for 17 years. Come learn about how to make your next event successful while making sure your event ...