Just over 20 years ago, an editorial titled ‘Now is the time for evidence based physiotherapy’ highlighted the need for high-quality research on the effectiveness of physiotherapy treatments.1 Today, ...

Every few decades, someone decides the food pyramid is wrong. Fat’s the enemy, or maybe sugar, or maybe bread, or maybe red meat? Or maybe red meat and fat are good now, but sugar is still bad. I ...

Kantar’s Blueprint for Brand Growth is built on an analysis of 6.5 billion consumer data points, on how people feel and act, collected over the past decade, and reveals the key drivers of brand growth ...

Vestcom reveals comprehensive guide to maximize impact of in-store activation with evidence-based best practices grounded in real campaign learnings and recent shopper insights. In-store is where ...

In April, I joined a packed room of Australian marketers at FWD Sydney to hear the legendary Professor Byron Sharp speak on ‘The Future of Marketing?’. For just under an hour, the room listened ...