In September, Meta (then still Facebook) alerted advertisers that Apple’s privacy changes were causing Facebook to undercount web conversions on iOS by around 15%. Meta now says it’s been able to ...

Tony is the CEO of Visible Factors, a data-driven marketing agency whose clients include Ticketmaster, Blue Bottle, and Carbon 38. It’s been over a year since the Apple iOS 14.5 update sent shockwaves ...