Ad operations don’t always get easier when a publisher has a strong first-party data foundation to build on. Ancestry.com can ...

Transparency and providing a valuable exchange with customers are key to incentivizing first-party opt-in, especially in an increasingly hostile data collection environment. According to a cohort of ...

As third-party signals weaken and buyer expectations rise, Vereigen Media helps B2B teams build privacy-compliant growth ...

The local outlook for retail media growth looks positive, but many challenges lie ahead for businesses without solid data ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Adobe today (Aug. 19) is expanding its Real-Time ...

With all the focus on first-party data -- for advertisers, and media platforms (TV networks and streamers) -- now comes a new spin, with agentic artificial intelligence (AI) trends. “I have a feeling ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. However, with the topic ...