Industry experts weigh in on the power of branding.

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Leeds United/Juventus/Bristol City/Manchester City Once upon a time, football crests were ...

The Super Bowl 59 logo is a historic and visually striking design that stands out from previous years. Unlike past Super Bowl logos that followed a standardized template with minimal local influence, ...

Once upon a time, football crests were sacred. They weren’t “logos” at all. They were heirlooms, passed down like pocket watches, stitched into kits, carved into memory, it’s safe to say for many it ...