GameAbove Sports announced an investment in CHIP'd, a sports technology company pioneering smart golf balls with embedded ...

The new 2026 Callaway Chrome Tour family of golf balls features a new stiffer mantle layer to help boost ball speeds. The ...

Pushing the Limits of Distance. That’s the tagline Bridgestone has attached to its new TOUR B lineup—and, thistime, it feesl ...

The Bridgestone Tour B family of golf balls gets a boost in speed from a new mantle layer material that adds greater density ...

Just a couple of days before the official launch, Bridgestone already has a PGA TOUR win in the column for the newest line of ...

Forbes contributors publish independent expert analyses and insights. Scott Kramer covers golf and luxury technology. In 2026, golf ball technology has reached a new peak. With major manufacturers ...

Bridgestone is unveiling its 2026 Tour B line of golf balls and they have the entire Tour staff buzzing, including Tiger ...

Golf ball technology has come so far that you'd think there's nowhere left to improve, but Titleist's engineers found a way. They've created a smart high-gradient core that's harder on the outside and ...

During the 2025 Ryder Cup, U.S. captain Keegan Bradley made an interesting observation about how the golf ball influences pairing strategy for the team event. Golfers know how their ball feels, ...