If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and ...

Automation performance depends on signal quality. Learn how Google Ads prioritizes signals, how pollution starts, and how to ...

At the Super Bowl — sorry, I mean “Big Game” — this Sunday, Google is airing a 'New Home' ad all about the Gemini app.

Google warns that a court-ordered ad syndication could expose its ad algorithms, increase click fraud, and deliver less ...

Google’s v23 Ads API speeds up releases while adding deeper Performance Max insights, AI-driven audiences, and more granular ...

Antitrust lawsuits by many of the nation’s largest publishers are piling up against Alphabet Inc.'s Google, as they look to ...

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

Katelyn is a writer with CNET covering artificial intelligence, including chatbots, image and video generators. Her work explores how new AI technology is infiltrating our lives, shaping the content ...

Clym reports that U.S. businesses must adapt to rising online advertising costs and evolving consent regulations to maintain ...

Google has released a project called Carbon Footprint for Google Ads, available beginning Tuesday by request to select advertisers across EMEA. It will become widely available in the future. A video ...