Google is confirming fewer and fewer search algorithm updates, but that doesn't mean there is less ranking volatility.

Over the last two years, a series of updates to Google Search amount to a dramatic upheaval to the Internet's most powerful tool, complete with an unprecedented AI feature. Will Google save the web, ...

Google is updating its search algorithm to combat SEO spam, aiming to detect and filter out automated content more effectively alongside other adjustments. In response to user feedback about a decline ...

Google made major changes to its search algorithm and spam filters earlier this year to get rid of low-quality content -- but the effects have proved devastating to some smaller websites. The US firm ...

Danny Sullivan, Google's Search Liaison, posted on X explaining the differences between algorithm updates, like core updates, and then data refreshes, the data that goes into those ranking systems.

I think everyone in our industry is surprised we have not had a confirmed Google search ranking update since April 2023. But you should expect Google to confirm a search ranking algorithm update ...

An internal Google document leak reveals the secrets to ranking in Google Search. Credit: Beata Zawrzel/NurPhoto via Getty Images The key to online success is usually dependent on one major factor ...

Imad is a senior reporter covering Google and internet culture. Hailing from Texas, Imad started his journalism career in 2013 and has amassed bylines with The New York Times, The Washington Post, ...

Understanding the dynamics between short-form and long-form content is critical for anyone working to enhance online visibility. The realm of search engine optimization (SEO) is always changing and as ...