Google Search is adding a new “Search Personalization” entry in the Google app’s account switcher menu. The Search Personalization page has undergone a redesign that brings everything into one place.

Google Search has a new button at the bottom of the search results that shows you if the results are personalized or not and a way to turn off personalization. Google can say the "Results are ...

Not long ago a teardown of the Google app revealed an upcoming Gemini model that would use your search history to personalize its output. And today Google has made this official. The new model is ...