One of the biggest, scary enigmas in digital marketing is Google’s algorithm used to rank search engine results. It’s a Da Vinci’s Code of sorts that leaves many of us scratching our heads. But alas, ...

As we all know, Google is constantly looking to provide more relevant results for its users -- hence, the regular algorithm updates that frequently frustrate webmasters and anyone else's SEO efforts.

SEO campaigns are on the rise and it is only fitting we talk about certain overlooked concepts regarding the same. However, if you are still living in an era of simplified and obsolete link building— ...