The belief here is that the keywords you use in H2-H6 subheadings are more heavily weighted in Google’s algorithm than words in plain text and that tags are therefore a ranking factor of their own.

H1 tags are synonymous to SEO. HTML5 “officially rolled out” in October 2014. This sparked renewed interest in an old SEO debate amongst web designers and online marketing pros. Is using multiple H1 ...

HTML structure matters for SEO, but not in the ways most might think. Read on to uncover the real role of HTML for SEO. In case you missed the latest podcast episode of Search Off the Record, Google’s ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. How often have you sat staring at your computer screen, ...