This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. The world of programmatic ...

Digital marketing has long since shifted its focus: businesses no longer seek «cheap» leads for the sake of a report. Quality ...

The activity of programmatic advertising includes the automated process of purchasing and selling ad space in real-time and ...

Podcasts have come a long way since the early noughties. Today, there’s more than two million active podcasts around the world with 424.2 million listeners tuning in, representing 20.3% of all ...

If you’ve ever used online advertising, you might have heard of people raving about programmatic advertising. And if up until now, you’ve been confused about how it is different from traditional ...

“I think programmatic buying in all its forms is necessary for the future of online advertising. It will underpin growth in all message formats – native or otherwise. As ignorable inventory grows in ...

Advertising is reshaping digital marketing with automated, data-driven ad buying, ensuring more targeted and efficient ad placements. North America and Europe dominate programmatic advertising due to ...

Online advertising isn’t what it used to be. Gone are the days of throwing ads at anyone who’d look. These days, it’s all about connecting with the right people at the right time. That’s where niche ...

AUSTIN, Texas, Dec. 16, 2025 (GLOBE NEWSWIRE) -- Vereigen Media, a leading U.S.-based B2B demand generation company, today announced the strategic scale of VM Engage, an advanced programmatic ...

The new global CEO of a giant digital ad agency says programmatic has to work on its reputation and prove its strategic value to advertisers.