1. Establish Clear Goals and KPIs: First and foremost, it is essential to define what you aim to achieve through your marketing efforts and which Key Performance Indicators (KPIs) will help measure ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Every day, I work with clients whose businesses generate an overwhelming amount of data, but how much of that data leads to smarter decisions? With AI-driven insights and predictive analytics ...

Strategy was once a yearly offsite and a slide deck. Today, it’s a living system—data signals, automated workflows, and clear decision rights stitched together so teams can act in hours, not days. The ...

Your data is only as good as how you interpret it. Fueled by the promise of concrete insights, organizations are increasingly prioritizing data in their decision-making processes. But that process can ...

As organizations accelerate digital transformation, data is no longer viewed as a byproduct—it’s the backbone of strategic decision-making. With growing volumes of structured and unstructured data, ...

Gut feel beats BI dashboards? Untrusted data cripples AI's promise. Governance is key to unlocking AI's true potential and competitive edge. In “Prioritizing AI investments: Balancing short-term gains ...

Key data and analytics trends in 2026 include decision intelligence, real-time analytics, semantic layers, platform ...