In today's fast-paced, competitive environment, providing customers with a personalised experience is more crucial than ever. That is where hyperlocal marketing steps in. It helps the brands connect ...

In the world of digital marketing, it is common for reaching a larger audience to take precedence over smaller, more targeted audiences. However, the ability of hyperlocal targeting to propel success ...

Marketing in India means appealing to a wide swatch of customers and cutting through different dialects, cultures, demography and lifestyles. There exists a stark cultural contrast between the ...

The landscape of Indian consumers has evolved significantly. Heightened internet penetration has blended digital activities with physical experiences, giving rise to ‘phygital’ journeys. Customers ...

Traditional marketing and advertising by brands seek to interrupt ads appearing to audiences already engaged in other activities. But the easiest targets are consumers actively looking to buy a ...

New Delhi: DashLoc, the hyperlocal discovery and growth platform, announced the launch of 12 new marketing products on the platform. The products are aimed at fuelling the growth of hyperlocal ...