IAB Tech Lab has released a roadmap outlining how agentic buying and selling can scale across digital advertising by ...

Seven years ago, as publishers were using header bidding to level the online auction with Google, Prebid was a bit of open-source header-bidding code developed by AppNexus. Fast-forward to today, and ...

The IAB Tech Lab is officially rebranding its Seller Defined Audiences curation spec as “Curated Audiences,” its CEO Anthony Katsur confirmed to AdExchanger on Wednesday. When a buzzword like ...

Roadmap Details How Open, Interoperable Standards Are Being Extended With Modern Protocols to Power Agentic Systems at ScaleNEW YORK, Jan. 6, 2026 ...

To support implementation and adoption, IAB Tech Lab will host a public webinar titled “Reviewing the Agentic AI Standards ...

NEW YORK—The IAB Tech Lab has launched “Ad Format Idol,” an initiative to standardize emerging connected TV ad formats. The global standards-setting body said its new project seeks help from ...

Financial details of the transaction have not been disclosed publicly, but it has been confirmed that the deal will see DigiTrust chief executive officer Jordan Mitchell join the IAB Tech Lab, with ...

IAB Tech Lab on Tuesday announced a roadmap outlining how agentic buying and selling can scale across digital advertising by ...

The IAB Tech Lab PAIR ad solution is based on Google’s PAIR protocol and IAB Tech Lab’s privacy enhancing work When you purchase through links on our site, we may earn an affiliate commission. Here’s ...

New Delhi: The IAB Tech Lab, a global organisation that develops technical standards for digital advertising, has proposed a new framework to respond to the challenges posed by generative artificial ...

Nonprofit digital advertising consortium the IAB Tech Lab last week released a 106-page gap analysis report on Google Chrome’s Privacy Sandbox – the tech giant ...