With the country’s cosmetics industry projected to grow to $20 billion by 2025, brands are leveraging innovative strategies and collaborations to meet the high expectations of modern brides The Indian ...

Planning for your wedding day is no small feat, as it is a grand celebration of tradition, culture, and personal style that remains with you forever. From the bride’s wedding lehenga to the choice of ...

If you"re a TikTok regular, you"ve no doubt noticed the rising trend for "Asoka" makeup. Originating in India, it draws its inspiration directly from the traditional look adopted by Indian brides on ...

Brides gear up for this year's approaching wedding season with a flurry of celebrations, festivities, and all-important makeup looks. This season is all about a natural glam look with a pop of colour ...

Planning bridal makeup can feel overwhelming. Between outfit trials, jewellery decisions and endless Pinterest scrolling, it’s easy to feel stuck. But what if you could actually see your dream bridal ...

Gearing up for your big day? We’re bringing to you 2023’s top wedding makeup looks that are all the rage right now! It might just be the second month of 2023, but there’s more wedding inspiration than ...

If you’re a TikTok regular, you’ve no doubt noticed the rising trend for “Asoka” makeup. Originating in India, it draws its inspiration directly from the traditional look adopted by Indian brides on ...

A pop culture enthusiast, Konika is a beauty writer who loves exploring all things makeup and skincare. She has previously written for publications like Grazia India. All the modern brides are ...

Marriages are like a festival in India. Chacha, Chachi, Bua,Maasi and distant cousins, all come together to be a part of the celebration. Most of us want a big lavish wedding. And, this dream starts ...

Arjita Mishra has an insatiable appetite for global affairs, fashion, and the latest trends. She is a cinephile and music enthusiast who thrives on movies, web series, and rhythm. Bringing eight years ...