With the country’s cosmetics industry projected to grow to $20 billion by 2025, brands are leveraging innovative strategies and collaborations to meet the high expectations of modern brides The Indian ...

Arjita Mishra has an insatiable appetite for global affairs, fashion, and the latest trends. She is a cinephile and music enthusiast who thrives on movies, web series, and rhythm. Bringing eight years ...

Gearing up for your big day? We’re bringing to you 2023’s top wedding makeup looks that are all the rage right now! It might just be the second month of 2023, but there’s more wedding inspiration than ...

A pop culture enthusiast, Konika is a beauty writer who loves exploring all things makeup and skincare. She has previously written for publications like Grazia India. All the modern brides are ...

Planning for your wedding day is no small feat, as it is a grand celebration of tradition, culture, and personal style that remains with you forever. From the bride’s wedding lehenga to the choice of ...

The month of September brings about the beginning of the festive season which lasts till New Year. On one hand, there are plenty of occasions to dress up and bring your A-game on ready while on the ...

Inspired by the 2001 Bollywood film Asoka, starring Kareena Kapoor, the Asoka makeup trend involves social media users dancing to the tune of one of the film's songs, San Sanana, while recreating ...

The quintessential bridal looks today are more than the classic red and heavy-duty glam. The preconceived notions of bridal makeup are not anymore ruling the minds of the Gen Z bride. The bridal looks ...

Brides gear up for this year's approaching wedding season with a flurry of celebrations, festivities, and all-important makeup looks. This season is all about a natural glam look with a pop of colour ...