Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies. Suzanne is a content marketer, writer, and fact-checker. She holds a ...

Leaders say they want innovation, yet reward speed and predictability. Learning from nature shows how curiosity and culture ...

Transitioning to a net-zero world appears daunting. Global pandemics, war and climate change all pose enormous existential threats. Despite these formidable obstacles, we live in an era capable of ...

Every enterprise ever has made claims to have a ‘culture of innovation’. But what does it really mean, why does it matter, and how do you go about creating one that works? There are a host of words in ...

Discharge planners, nurses, medical office staff, and healthcare workers have endured more than a decade of being apped and use-cased to death. Each new technology promised to revolutionize their ...