A massive LEGO vault arrives in San Diego's Gaslamp Quarter, challenging players nationwide to crack the code, uncover hidden prizes and celebrate the universes that define modern gaming SAN DIEGO, ...

Gaming fans take part in the LEGO® Code Break activation in San Diego's Gaslamp Quarter, Thursday, October 16, 2025. The experience bridges virtual and real-world play as part of the LEGO Group's rich ...

LEGO never puts a limit on imagination, and at this year's Consumer Electronics Show in Las Vegas, the buildable block giant announced a new innovation that will put kids more in charge of their toys ...