Find out how Snapchat's Lens creators make whacky and whimsical lenses in a jiffy. Building Snapchat lenses is not rocket science — that’s what the team at Snapchat wants everyone to know. It is ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. As it continues to work on its advancing AR ...

October is here and that means it's time for spooky Snaps. While Snapchat usually has quite a few Halloween Lenses to choose from, you can easily make your own Lens. If you're ready to get creative, ...

Snapchat's Lens Studio, which lets anyone create their own augmented reality filters, has been a big hit for the company. There are now more than 300,000 Lenses created by independent users, and those ...

Snapchat has announced the global launch of Custom Landmarkers in Lens Studio. Custom Landmarkers offer creators the opportunity to anchor Lenses to local places they care about and tell richer ...

As Apple introduced the iPhone 12 Pro and the iPhone 12 Pro Max with a LiDAR scanner, some developers are now taking advantage of new hardware to enhance their apps. Snapchat today announced a new ...

Folks who make augmented reality lenses on Snapchat will soon have another powerful tool at their disposal: the LiDAR scanner on iPhone 12 Pro and iPhone 12 Pro Max. Snap has rolled out a Lens Studio ...