This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...

Okay, if I was taking a class in linguistics from you what would I be learning about? The various parts of sentences and words and how words are formed, like prefixes and suffixes and syllables. And … ...

Understanding your customers when there’s only a handful isn’t too difficult. But as your company grows and the number of customers expands rapidly, it can be overwhelming to keep up with the change.

Measurement insights are a key part of optimizing your customer experience. At every step in the journey, it is critical that you understand what consumers are doing and how your channels and touch ...

Henry Mintzberg, a world-renowned professor of management studies at McGill University, once said, "Management is, above all, a practice where art, science and craft meet." What Mintzberg did not ...

In today's world running a business without data insights and analytics is akin to running on road blind. CIOs today are using data to measure the success of their business and the productivity of ...