Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. In my years as a marketing executive, I’ve seen teams spend months ...

NEW YORK, Jan. 10, 2025 /PRNewswire/ -- Pairzon is excited to unveil our enhanced media Mix Modeling solution, designed to transform how retail marketers optimize marketing efforts across online and ...

Google has made changes to its marketing mix modeling (MMM) tool called Meridian, giving marketers more visibility into the data. The platform now allows marketers to include non-media variables like ...