The American coffee chain Starbucks Odyssey has successfully launched the beta version of its highly anticipated NFT loyalty program. The new program will include immersive coffee experiences and NFTs ...

The NFT craze will sweep into Las Vegas next January alongside rows of the latest shiny gadgets: For the first time, CES — the world’s biggest consumer-electronics trade show and conference — will ...

Visa continues to be bullish on NFTs, announcing today that they will launch an NFT program to help creators ‘interested in building their business with NFTs’. Their NFT creator program is an ...

Blockchain gaming startup Spielworks has partnered with the Web3 platform Mycelium Network to launch a program that allows full refunds for nonfungible token (NFT) purchases. In an announcement sent ...

In this week’s newsletter, read about nonfungible token (NFT) marketplace SuperRare expanding into Bitcoin Ordinals and the American rapper Ghostface Killah releasing music on Bitcoin. Find out how ...

The NFT space may be down substantially from all-time highs, but brands and loyalty programs looking to reach fans in new ways can still find value, said Steve Kaczynski, co-author of the book “The ...

Forbes contributors publish independent expert analyses and insights. I write about NFTs and the blockchain world. Despite the competition, Adidas has managed to distinguish itself by persistently ...