Nike's announcement Friday morning is another indication that high school athletics is more of a business than ever before. Nike Basketball announced its elite 'Class of 2025 NIL athletes' which ...

A trio of future college and professional basketball stars has joined Nike's exclusive NIL roster, further securing the brand's investment in the next generation of hardwood greatness. Incoming ...

The Nike Elite Youth Basketball League (EYBL) remains one of the biggest AAU basketball circuits in the U.S., with some of the best high school stars competing. With this year's AAU season underway, ...

ST. LOUIS, Mo. – For the last 25 plus years, the Nike Elite 100 has served as an important step in the career of many elite prospects. From Amar'e Stoudemire to DeMarcus Cousins to Jayson Tatum to ...