The open web is dead; long live the open web. It’s healthy; it’s full of opportunity; it’s doomed; it’s a mess. Also, what even is the open web, and do consumers care about the definition? This is the ...

"It's clear from the preceding sentence that we're referring to 'open-web display advertising' and not the open web as a whole." Is it? When you purchase through links on our site, we may earn an ...

What’s in store for the open web in 2025? We asked ad tech industry leaders for their predictions. As the open web becomes increasingly saturated with content and new websites, the risk of advertising ...

Google is asserting that web traffic is not suffering because of AI tools and that its search engine directs visitors to an unprecedented array of websites. But last week, Google contradicted this ...

In her latest column for ExchangeWire, Shirley Marschall discusses whether rumours of the death of the open web have been greatly exaggerated, or whether the prevailing tides can indeed be turned.

(1) The public side of the Web. There are parts of the Web that are public and viewable by everyone and others that are private. See surface Web and deep Web. (2) The countries that do not restrict ...

In a major change in tune, Google has admitted that the “open web is already in rapid decline” — despite being adamant for months that the “web is thriving.” As first spotted by The Verge, the tech ...