Paid ads are still one of the most effective marketing strategies available to large, mid-sized, and small businesses alike. The pay-per-click (PPC) ...

PPC.co’s advanced PPC framework emphasizes intent segmentation, message control, and funnel alignment rather than volume-driven lead acquisition. The strategy integrates paid search, display, and ...

New approach addresses long sales cycles, high CPCs, and buyer skepticism in the cybersecurity market Seattle, Washington, United States, January 23, 2026-- PPC.co today announced the release of its ...

The most effective PPC professionals act as growth consultants, using advertising to solve real business problems rather than ...

Today’s search landscape is more saturated than ever, so what are the best ways to compete in such a busy online space? We all know that having a thorough SEO and PPC strategy is essential, but if ...

Marketing leaders often believe they have a performance problem when, in reality, they have a goal problem. A PPC strategy built around generating leads behaves very differently than one optimized for ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. It is a truth universally ...

New offering prepares advertisers for the inevitable shift toward paid visibility inside AI-driven search and answer engines ...

Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.