Having a successful PPC strategy is crucial for businesses that pump the majority of budgets into Google Ads. Competition for keywords is fierce, so advertisers can’t afford to settle for lower than ...

Duplicate conversions are one of the most overlooked – and most damaging – problems in conversion tracking. If your reporting inflates the number of conversions, your performance strategy is based on ...

This post was sponsored by CallTrackingMetrics. The opinions expressed in this article are the sponsor’s own. Did you know 92% of all customer interactions are from phone calls? And very few know how ...

In April 2021, Apple announced the release of iOS 14.5 and the company’s latest move to give users more control over their data. A new feature called App Tracking Transparency (ATT) requires mobile ...

Whether you have just built your first search campaign or have already set up thousands, once you hit the “launch” button, you’re probably already thinking about how to effectively track and share the ...