Use of generative AI is set for a gear change that will see more advanced organisations scaling the technology’s most transformative use cases - at speed. For a while, generative AI (GenAI) was a ...

Artificial Intelligence (AI) is rapidly transforming industries, unlocking new possibilities, and challenging traditional business models. Joe Atkinson, chief AI officer at PwC, shares his insights ...

From sovereign cloud and AI compute to gaming and quantum, PwC research shows how the region is reshaping growth, competitiveness and digital sovereignty.

Opportunities for Middle East to leverage global partnerships to boost innovation in the region Dubai, United Arab Emirates - Emerging markets, led by China, India and Brazil, are gaining ground in ...