A perceptual map is a diagram that market researchers and businesses use to show and comprehend how target buyers perceive and feel about a specific brand or product. A different name for perception ...

Netherlands, 11th Sep 2024 - The technology has changed the dynamics of trade and commerce. There has been a shift in the working of customer relationships. It is the customer that matters. You have ...

There’s no such thing as standing still or remaining flat. If you aren’t moving your business forward, then you are going to very quickly be falling behind. Such is the way of life in business as we ...

In recent time, 3rd party silicon IPs have proved to be cost-effective and catalyst for accelerated product development. Most of the program managers rely on well proven IPs with history of qualified ...

The perfumer is faced with the task of creating a loved fragrance, and therefore attempts to dialogue with the consumer. The premise is that the end-user of your product can help you design a better ...