Every shopper is unique: Different tastes, preferences, purchase patterns and intentions make each buying journey vary from the next. Do you want to better engage and convert these shoppers using the ...

Brands running a mobile marketing personalization strategy earned 5x-8x ROI on their marketing spend. And quickly outpace their competitors. Why is personalized marketing so powerful? Because users ...

Ivan Popov is the CEO of Vipe Studio, which establishes and maintains WordPress websites for enterprises, SMEs and e-commerce platforms. Back in the day, did you ever imagine people would prefer to go ...

Ever seen an ad campaign that makes you feel like the brand picked the thoughts right off your brain? Or perhaps, an online order that fits perfectly—made for you. Scenarios like these will make you ...

Building and sustaining deep customer loyalty is a big task that very often comes down to the little things. Too many brands skip over those seemingly small details — and if you get them right, it’s a ...

Personalization trends are creating a paradox for brands in 2025. Despite 87% of companies investing heavily in ...