Jenna Guarneri, Founder and CEO of JMG Public Relations, an award-winning PR firm for innovators and their mission-driven startup companies. Storytelling is one of the core elements of modern branding ...

Not creativity. Not effort. Not even expertise. What’s missing is narrative discipline. Narrative discipline is what transforms isolated content into a strategic story. It’s how leaders frame what’s ...

Show, don’t tell. It’s probably the most overused phrase in the storyteller’s caboodle, but that’s probably because it’s true. There is nothing more tedious than an expository slog in the opening act ...