“Cradle your nethers and your life will be light as a feather” and other engaging, lighthearted messages encourage men to find their balance – or “ball-ance” – in the brand’s most innovative boxer ...

No. 1 maker of underwear launches innovative boxer brief that features a breathable, U-shaped pouch to safely and comfortably support men’s most precious cargo WINSTON-SALEM, N.C.--(BUSINESS ...

Ornot launches new California-made Nuyarn Merino Boxer Briefs and they promise to be heaven for your nether regions.

Boxers or briefs. It’s the age-old question for men. Or it was. Now, Hanes is asking a new question: pouch or no pouch? Today, Hanes is launching its biggest new product in years. It’s called the ...

This is all new to me. My underwear journey has been unremarkable apart from a short spell in my early twenties when I worked as an advertising copywriter for Ann Summers and briefly flirted with an ...