Forbes contributors publish independent expert analyses and insights. David Henkin helps organizations and individuals innovate and grow. Predictive analytics has evolved from a niche discipline into ...

Predictive analytics transforms your historical marketing data into powerful insights about what will happen next: whether that's identifying which customers are likely to make a purchase, identifying ...

Predictive analytics is the study of historical data to make future predictions. It is a data analysis method that uses past information to identify patterns and make educated guesses about future ...

Understanding and anticipating customer needs is more crucial today than ever. Predictive analytics has emerged as a game-changer in the quest for exceptional customer experiences (CX), enabling ...