AgenticOS is intended to cut down time spent on campaign setup and troubleshooting while freeing up focus for more high-level ...

The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.

PHȲND, the global cloud gaming platform making high-quality games instantly accessible on Smart TVs, today announced Magnite (NASDAQ: MGNI), the world's largest independent sell-side advertising ...

When we think about sustainability, it's all too easy to get caught up in the usual suspects like plastic bags and electric cars. But let's not forget the digital world—it has its own carbon footprint ...

Artificial intelligence is changing everything about how digital advertising works, but perhaps its greatest impact is on the lifeblood of programmatic campaigns: data. For years, advertisers leaned ...

The capability uses Gracenote’s content ID graph to deliver program-level reporting and impression verification.

Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced the launch of Outcomes, its first fully autonomous advertising product, bringing to life ...

DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace with the programmatic enablement of inventory from ...

In this clip from a Streaming Media Connect 2025 debate, Will Programmatic Advertising Overtake Brand/Direct in 2025?, Philo Head of Advertising Partnerships Aulden Kaye Yi discusses the future of ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...

X has partnered with adtech company and supply-side platform (SSP) Magnite, to help boost programmatic ad sales on the social media platform. The social media platform hopes that the deal with Magnite ...

While advertisers leverage demand-side platforms (DSPs) to set up and launch their campaigns, ad exchanges are still the backbone of programmatic ad buying. Being a marketplace connecting marketers ...