Today’s digital advertising environment is crowded. Even more challenging is the complexity of digital ad networks, which can make it seem like you need a PhD just to get started. But once you dig ...

If programmatic media buying were a sport, media agencies would probably say they won their first Olympics medal this year. The vast majority (90%) of programmatic Olympics ad sales on Peacock are ...

Digital marketing has long since shifted its focus: businesses no longer seek «cheap» leads for the sake of a report. Quality ...

New Delhi: The digital advertising ecosystem is evolving, and programmatic advertising has been a game changer in redefining how advertisers connect with consumers with personalised, efficient and ...

At its core, programmatic marketing is about automation and precision. It involves the use of software platforms, known as demand-side platforms (DSPs) for advertisers and supply-side platforms (SSPs) ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...

It’s no secret that advertising isn’t what it used to be. From streaming services to Instagram stories to traditional website and news sources, the digital ad space has become congested with content ...

The move is positioned as an attempt to bring greater alignment to CTV advertising, similar to what the Digital Ad Portfolio ...