The problem of adjusting a live ad buy in linear has jumped over one more hurdle. Earlier this year, DirectTV Advertising announced that their satellite TV content can now be bought programmatically ...

Performance marketing and programmatic media are vital for measurable results. Many marketers struggle to use them fully. These tools drive actions through data and automation. Programmatic unifies ...

The activity of programmatic advertising includes the automated process of purchasing and selling ad space in real-time and ...

In her latest feature, ExchangeWire columnist Shirley Marschall looks at the similarities between the rise of AI and the heralding of programmatic advertising. Is history just repeating? AI isn’t just ...

Based on insights from Warc and external research, the report not only highlights emerging trends in programmatic but also provides an overview of the programmatic marketplace. It also includes ...

NEW YORK, Dec. 11, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its new CTV Ad Portfolio along with a major update ...

Programmatic advertising is in a bit of a bind. Spending on the programmatic open internet has stagnated, with almost all of the growth accrued by the major walled garden platforms, according to ...

Programmatic market is no longer constrained by consumer behaviour—it is constrained by outdated buying models, says the ...

New Portfolio and Guidance Provide Standardized Definitions for Six Core CTV Ad Formats and Updated Support for Trading Pause and Menu Formats Through OpenRTB; Open for Public Comment Until January 31 ...

Players on Xbox and PlayStation represent some of the most attentive audiences in the digital landscape. They spend long sessions deeply focused on gameplay, creating an environment that is ...

The move is positioned as an attempt to bring greater alignment to CTV advertising, similar to what the Digital Ad Portfolio ...