Ternio, a startup working to provide transparency into programmatic advertising, on Friday introduced blockchain technology called Lexicon, which can process up to 1 million transactions per second.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...

DALLAS, TEXAS / ACCESS Newswire / July 14, 2025 / A Parent Media Co. Inc. (APMC), a leader in ad-supported streaming and digital content distribution, is pleased to announce the completion of a ...

Phil Duffield, head of advertising, international, at AOL, discusses what the IAB’s latest OpenRTB updates mean for programmatic creativity, consumer choice and tech interoperability. Last week the ...

Programmatic ads have entered the chat … bots. On Tuesday, PubMatic announced a partnership with Kontext, a platform that uses LLMs to generate relevant ads within AI chatbots. The integration is ...