Programmatic advertising has transformed digital marketing, providing brands with an efficient, automated way to purchase ad space in real time. With technological advancement, the future of ...

JCDecaux has officially opened submissions for the second annual Programmatic Campaign of the Year Award. This award, the first of its kind in Australia, is designed to celebrate brands that are at ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. The world of programmatic ...

VMO has launched a market-first programmatic outdoor solution, Social Journeys, enabling brands to seamlessly amplify their existing social media campaigns across VMO’s extensive outdoor network and ...

Programmatic advertising is constantly evolving. From online ads and video to digital out-of-home, streaming, voice and TV, the sheer number of options can make it feel like an impenetrable process to ...

Delving deeper, we can see that there is far more to it than that. It’s not something that’s going away either – in fact, Zenith (a Publicis media agency) estimates that $98bn will be spent on ...

Performance agency Bonfire has released a cheeky programmatic campaign that reminds marketers how programmatic advertising can help find audiences. Spanning more than 50 assets, the campaign uses a ...

B2B marketers face specific challenges when launching a successful ABM campaign. Although Gartner reports that 70% of B2B organizations have or intend to create account-based programs this year, ABM ...

Understanding how programmatic buying can boost your brand’s communication effectiveness, not just in theory but on an executional level, is the focus of Campaign’s next webinar brought to you in ...

Chinese travellers are back on the move and bringing with them a growing demand for cultural experiences, wellness retreats, and adventure holidays. According to a recent travel survey, 73% of ...