Programmatic audio had a growth spurt in 2023, but it still comes up short compared to other digital media. That disparity is especially stark in podcasting. Programmatic comprises 11% of podcast ...

The partnership will soon extend the scale and reach of broadcast radio to Amazon DSP SEATTLE, November 06, 2025--(BUSINESS WIRE)--Amazon Ads and iHeartMedia today announced an expansion of their ...

A Demand Side Platform, or DSP, is basically a game-changer in the digital advertising game. Think of it as the digital world’s Swiss Army knife for anyone looking to buy or sell ad space. For ...

SEATTLE, November 06, 2025--(BUSINESS WIRE)--Amazon Ads and iHeartMedia today announced an expansion of their partnership with a new programmatic audio offering that provides advertisers using Amazon ...

Yahoo ConnectID integration — This will give advertisers more precise targeting and measurement capabilities in a privacy-centric way. Access to Roku’s scaled TV audiences — Yahoo DSP will be the ...

Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...

Like so many journeys of innovation, the programmatic evolution has been a complex progression of developments on both the buy side and the sell side In an ideal world this evolution would eventually ...

Content discovery and recommendation platform Outbrain said it acquired Zemanta, a Slovenian-based firm with a native programmatic demand-side platform (DSP). The financial terms of the deal were not ...

The platform introduced “Homepage Feature” in closed beta, and expanded programmatic access via Amazon DSP, Liftoff, Index ...

Delving deeper, we can see that there is far more to it than that. It’s not something that’s going away either – in fact, Zenith (a Publicis media agency) estimates that $98bn will be spent on ...