Industry leaders Somnath Mukherjee (Vibrant - Reliance Retail), Ritu Mittal (Bayer), Ranjan Mishra (The Trade Desk), and Sairam Ranganathan (WPP Media) gathered at the e4m Real-Time Programmatic ...

Mobile advertising is increasingly becoming a programmatic buy for advertisers, accounting for two thirds of mobile ad sales in the UK, according to a report. Some 64 per cent of display and video ...

Digital marketing has long since shifted its focus: businesses no longer seek «cheap» leads for the sake of a report. Quality, predictable conversion, and a real contribution to LTV are paramount.

As digital consumption races ahead, advertisers face pressure to shift budgets, skills and strategy toward the open internet ...

Dublin, May 19, 2025 (GLOBE NEWSWIRE) -- The "Programmatic Advertising Market Size and Share Analysis - Growth Trends and Forecast Report 2025-2033" has been added to ResearchAndMarkets.com's offering ...

The battle for digital advertising budgets is widening beyond social and video. Last October, Spotify entered a global partnership with The Trade Desk, piloting its own supply-side platform—Spotify Ad ...

Supply Side Platforms, Demand Side Platforms, ad networks, publishers & intermediaries being forced to rethink pipelines, ...

Based on insights from Warc and external research, the report not only highlights emerging trends in programmatic but also provides an overview of the programmatic marketplace. It also includes ...

Performance marketing and programmatic media are vital for measurable results. Many marketers struggle to use them fully. These tools drive actions through data and automation. Programmatic unifies ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...

(MENAFN- WARC) WARC’s The Future of Programmatic 2025 report, released today, highlights emerging trends in programmatic. Based on insights from both WARC and external research, it provides an ...

The challenge for RTA is thus not to get stuck on the sidings as a mere performance sales platform to generates deals. It is important that programmatic makes the leap into what we call Programmatic ...