Brands face consumers who wake up to smartphones, move to desktops at work, use TVs, tablets and phones back home during prime time and fall asleep reading tablets or e-readers. The customer journey ...

Programmatic advertising is a method of buying ads that's automated by machines to make it more efficient. The process is an auction-style model where a human ad buyer sets targeting parameters, and ...

Dublin, May 19, 2025 (GLOBE NEWSWIRE) -- The "Programmatic Advertising Market Size and Share Analysis - Growth Trends and Forecast Report 2025-2033" has been added to ResearchAndMarkets.com's offering ...

As The Drum gears up for its Digital Trading Awards (DTA), created to reward the best programmatically-executed campaigns in the market, Graham Wylie, senior director, EMEA & APAC Marketing, AppNexus ...

The precision of programmatic advertising is reshaping the way life sciences brands engage with healthcare professionals, offering enhanced personalization, scale, and optimization in today's digital ...

Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...

Dr Surabhi Singh has an experience of around 20 years in academics and industry. Being an ardent researcher, her areas of academic interest include Digital Marketing, Consumer Behaviour, Marketing ...

The rapid success of influencer marketing has been amazing. But when this kind of success story occurs, it’s always good to look at advertising trends of the past to avoid past mistakes. One of the ...

In 2024, North America held a dominan market position, capturing more than a 39.3% share, holding USD 2.9 Billion revenue.