What is Programmatic Advertising Platform Market? The process of using marketing technology to automate media buying and digital ad creation is known as programmatic advertising. Programmatic ...

Taking a retro view of the video game world throws up some fascinating instances of in-game advertising and playable “advergames” developed on behalf of brands. Noteworthy examples include the 1980s ...

The next chapter of programmatic is being shaped by media agencies pulling decision-making out of black boxes, back in house ...

A Demand Side Platform, or DSP, is basically a game-changer in the digital advertising game. Think of it as the digital world’s Swiss Army knife for anyone looking to buy or sell ad space. For ...

Is the open internet in trouble? Open programmatic ad spend has only grown 3% since 2021, according to equity research firm Wolfe Research. Walled gardens have grown 10% in the same time frame. This ...

Upstream, a supply-side company that until today was called TheViewPoint, introduced a platform that automates direct CTV ad sales.

(MENAFN- iCrowdNewsWire) The research authors have compiled a vast bank of information related to the current, historic, as well as predictive trends that can influence the development of the Global ...

Digital marketing has long since shifted its focus: businesses no longer seek «cheap» leads for the sake of a report. Quality, predictable conversion, and a real contribution to LTV are paramount.

NEW YORK, Jan. 20, 2026 (GLOBE NEWSWIRE) -- Proximic by Comscore today released its 2026 State of Programmatic Report, based on over 200 media buyer respondents, with 58% expecting their programmatic ...

The precision of programmatic advertising is reshaping the way life sciences brands engage with healthcare professionals, offering enhanced personalization, scale, and optimization in today's digital ...