This will be a substantial increase from the 39 per cent share held by programmatic video over last year, with an eMarketer report stating that one of the main contributors to programmatic video ad ...

WPP Media, Butler/Till, MiQ and others today announced they are working to launch PubMatic AgenticOS, an operating system designed to drive autonomous, agent-to-agent advertising across premium ...

The tie-up will allow advertisers globally to access video and display inventory across the audio streaming platform’s desktop and mobile app. Digital audio consumption remains a huge business, with ...

To maximise the impact of video advertising on an omnichannel campaign, brands must couple engaging creative with data-driven insights to efficiently target their message to the right consumer.

Programmatic advertising and digital video are transforming the marketing landscape. This webinar reveals how to harness their combined power to reach and engage your target audience, with actionable ...

It’s that time of year again -- when I make predictions for what’s coming down the pike in digital video advertising in the coming year. What’s in store for 2014? 1.60% of all digital video ads will ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Programmatic audio is a tough sell. Advertisers find it challenging to vet audio inventory at scale, which means most digital audio campaigns – particularly in the podcast market – are conducted via ...

Nexx360’s Programmatic Cloud for Video extends the benefits of the platform’s cloud-based programmatic advertising technology to video. Publishers can increase revenues, control ad auction dynamics, ...

Charlotte is the Media Planning Group Head at equimedia, responsible for planning and buying effective cross-media campaigns on behalf of clients. In her spare time she loves to travel and plays ...