Box’s referral program has an experience asks more from the user than some of the consumer-focused referral programs we profile here. But that’s not necessarily a bad thing – in B2B having detailed ...

You don’t have to be as big as Dropbox, Uber, or Airbnb to benefit from referral marketing. Your small business can reap great benefits from a referral program as well—it’s an awesome way for you to ...

For example, Uber has developed a powerful mobile referral program. A page with the call-to-action labeled “FREE RIDES” allows Uber users to easily invite their friends to join the service for a free ...